LinkedIn Marketing Labs
Help Center
Blog

LinkedIn Logo LinkedIn Logo LinkedIn | Advertise

Advertising
Why LinkedIn
LinkedIn Pages
Resources
Sign in

Create ad

LinkedIn Marketing Labs
Help Center
Blog

Advertising

How to get started

Create a LinkedIn Page
First, build your company's brand and build trust with your community.
Campaign Manager
Second, create your first ad campaign on LinkedIn's ad platform.

Ad Formats

Sponsored Content
Reach and engage a professional audience in the LinkedIn feed.
Sponsored Messaging
Engage your prospects where professional conversations happen.
Dynamic Ads
Engage prospects with ads automatically personalized to them.
Text Ads
Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing
Discover how much it costs to advertise on LinkedIn.
Targeting
Reach the people who matter most to your business.
Lead Generation
Qualified leads come from a quality audience on LinkedIn.
Boosting
An easy way to reach new audiences by amplifying your best content.
Conversion Tracking
Measure the true impact of your LinkedIn ads.
Reporting & Analytics
Measure the ROI of your LinkedIn ads.
Objective Based Advertising
Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

Why LinkedIn
Our Audience
Customer Stories

LinkedIn Pages

Create a LinkedIn Page
LinkedIn Pages Best Practices
Showcase Pages

Resources

Getting Started

How to Create a Campaign
Ads Specs

Learn

Success Hub
Learning Courses & Certifications
LinkedIn Ads Blog
Marketing Glossary

By Business Type

Small Businesses
Agencies
Partners

Engaging hard-to-reach audiences on linkedin

WalkMe, Israeli Digital Adoption Platform (DAP), brand Awareness cuts lead gen costs by more than half.

The Results

Comparing quarter-on-quarter results, after running tailored brand awareness activity, lead gen activity saw incredible improvements. Fresh awareness of the brand cut lead generation costs by 51%.

78.5%

CTR increase

Lead open to lead
completed: increased

51.4%

Lead CPL decrease:

51.3%

Click to lead CVR:
increased

113.7%

The Challenge

WalkMe wanted to reach and engage with HR people to increase brand awareness and highlight the benefits of the company’s offering.

The Solutions

• LinkedIn was used to deliver tailored content to HR people, boosting the WalkMe brand awareness and increasing lead quality.

• To engage effectively with the persona, tailored content was combined with the precision targeting capabilities of LinkedIn.

• WalkMe created compelling video content to inform and engage the target audience.

• The combination of sponsored video ads and sponsored content lead generation activity increased brand awareness.

The Success Factors

• Targeting HR persona-based audiences with tailored brand awareness video content resulted in higher quality leads and significant efficiencies in lead gen activity.

• Combining LinkedIn's available ad formats with high precision targeting, WalkMe developed and delivered tailored video content for the HR persona to engage its audience directly on LinkedIn.

“It was great seeing the positive impact the video had on raising awareness amongst its target audience. By combining both an awareness and lead generation strategy, we were able to meet our ultimate goal and improve overall performance.”

Daniel Malovani
Growth Marketing Lead, WalkMe

WalkMe
increases productivity for businesses. Its Digital Adoption Platform (DAP) reinvents the way employees and customers interact with technology by combining insights, engagement, guidance and automation capabilities that identify gaps and problem areas – enabling success for users. DAP is used by thousands of companies worldwide in a range of sectors for training and onboarding.

Download customer story