linkedin-logo-full linkedin-logo-icon logo-404-frontlogo-404-back LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo
  • Deutsch (German)
  • English
  • Français (French)

  • LinkedIn Marketing Labs
  • Help Center
  • Blog
LinkedIn Logo LinkedIn Logo LinkedIn Marketing Solutions
  • Advertising
  • Why LinkedIn
  • LinkedIn Pages
  • Resources
  • Sign in
  • Create ad
  • Deutsch (German)
  • English
  • Français (French)

  • LinkedIn Marketing Labs
  • Help Center
  • Blog

Advertising

How to get started

  • Create a LinkedIn Page

    First, build your company's brand and build trust with your community.

  • Campaign Manager

    Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad Formats

  • Sponsored Content

    Reach and engage a professional audience in the LinkedIn feed.

  • Sponsored Messaging

    Engage your prospects where professional conversations happen.

  • Dynamic Ads

    Engage prospects with ads automatically personalized to them.

  • Text Ads

    Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

  • Pricing

    Discover how much it costs to advertise on LinkedIn.

  • Targeting

    Reach the people who matter most to your business.

  • Lead Generation

    Qualified leads come from a quality audience on LinkedIn.

  • Boosting

    An easy way to reach new audiences by amplifying your best content.

  • Conversion Tracking

    Measure the true impact of your LinkedIn ads.

  • Reporting & Analytics

    Measure the ROI of your LinkedIn ads.

  • Objective Based Advertising

    Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

  • Why LinkedIn
  • Our Audience
  • Customer Stories

LinkedIn Pages

  • Create a LinkedIn Page
  • LinkedIn Pages Best Practices
  • Showcase Pages

Resources

Getting Started

  • How to Create a Campaign
  • Ads Specs

Learn

  • Success Hub
  • Learning Courses & Certifications
  • LinkedIn Ads Blog
  • Marketing Glossary

By Business Type

  • Small Businesses
  • Agencies
  • Partners

H&M Group

Fashioning a sustainable
brand marketing strategy

Read the full story

Fashioning a sustainable
brand marketing strategy

Read the full story

Fashioning a sustainable
brand marketing strategy

Read the full story

H&M Group


Fashioning a sustainable
brand marketing strategy

Read the full story

H&M Group

Fashioning a sustainable brand marketing strategy

Read the full story

H&M Group includes a number of clearly-defined and unique brands: H&M, COS, Monki, Weekday, & Other Stories, H&M Home, ARKET and Afound. Established as part of an organisational restructure, H&M Group launched its LinkedIn Company Page in December 2019 and embarked on a journey to create awareness and engagement around its sustainability efforts from scratch.

“We want to drive positive brand perception and build trust around who we are and what we stand for. This is not something that can be achieved with a one-off investment. It’s key to have an always-on strategy and ongoing conversations with colleagues, customers and communities – LinkedIn allows us to have those conversations in an engaging and scalable way.”

Miriam Tappert
Project Manager, People & Organisational Development
H&M Group

Results

Within six months,
H&M Group’s sustainability-focused brand awareness campaign on LinkedIn achieved:

Build a strong brand and thriving community on LinkedIn

Create an ad

H&M Group is a family of brands and businesses, making it possible for customers around the world to express themselves through fashion and design, and to choose a more sustainable lifestyle. It creates value for people and society in general by delivering its customer offerings and by developing with a focus on sustainable and profitable growth.
View company page.

Headquarters: Stockholm, Sweden | No. of Employees: 150,000+ |  Industry: Retail

Download customer story

Talk to a specialist now

Chat now

Learn more about LinkedIn Ads


  • Get support

Hire

  • Recruiter
  • Recruiter Lite
  • Referrals
  • Job Slots
  • Job Posts
  • Career Pages
  • Work With Us Ads
Talent Blog

Market

  • Sponsored Content
  • Message Ads
  • Dynamic Ads
  • Text Ads
Marketing Blog

Sell

  • Sales Navigator
Sales Blog

Learn

  • For businesses
  • For higher education
  • For government agencies
  • For libraries
  • See all products
Learning Blog
  • View more business solutions

  • About
  • Cookie Policy
  • Privacy Policy
  • Your California Privacy Choices
  • User Agreement
  • Accessibility
  • Sitemap
LinkedIn logo © LinkedIn Corporation 2025
  • social-linkedin
  • social-slideshare
  • social-twitter